Quick Answer
You can embed a lead form on WordPress, Webflow, or Shopify with a single script tag — no plugins or code required. Paste the snippet where you want the form, and it loads with AI scoring and follow-up already built in.
Getting a lead form live on your website doesn’t require a developer, a plugin suite, or a complicated integration. To embed a form on WordPress, Webflow, or Shopify using Form Orah, you paste a single script tag. That’s it.
This guide walks through the exact steps for each platform, tells you where to paste the code, and covers what happens after the form is embedded — because the embed is just the beginning. The moment a visitor submits your form, AI lead scoring fires automatically and follow-up sequences trigger without any manual action from your team.
Let’s start with the embed.
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The Single Script Tag: How Form Orah Embedding Works
Every Form Orah form generates a unique embed code — a single HTML script tag that looks like this:
“`html
“`
You paste this tag once, anywhere you want the form to appear. The script loads asynchronously — it doesn’t block your page from rendering, so your Core Web Vitals stay intact. There’s no plugin to install, no iframe from a slow external server, and no dependency on your CMS’s plugin ecosystem.
To get your embed code:
1. Log in to your Form Orah account
2. Open the form you want to embed
3. Click Share → Embed
4. Copy the script tag
Now let’s walk through exactly where to paste it on each platform.
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How to Embed a Lead Form on WordPress
WordPress offers several ways to add custom HTML, and all of them work with the Form Orah embed code. The right method depends on whether you’re using the block editor, a page builder, or your theme’s template files.
Method 1: Block Editor (Gutenberg)
This is the simplest method for most WordPress users.
1. Open the page or post where you want to add the form
2. Click the + block inserter and search for “Custom HTML”
3. Add a Custom HTML block to the page
4. Paste your Form Orah script tag into the block
5. Click Preview to verify the form renders, then Publish or Update
The form will appear exactly where you placed the Custom HTML block in your layout.
Method 2: Elementor or Divi Page Builders
If you’re building with Elementor, Divi, or a similar page builder:
Elementor:
1. Edit the page in Elementor
2. Drag an HTML widget to the desired position in your layout
3. Paste the script tag into the HTML field
4. Click Update to save
Divi:
1. Edit the page in Divi Builder
2. Add a Code module where you want the form
3. Paste the script tag into the code field
4. Save and publish
Method 3: Theme Files (Advanced)
If you want the form to appear on every page — in a sidebar, footer, or header — you can add the script tag directly to your theme’s template files via Appearance → Theme Editor or by editing files in your child theme. Add it inside the appropriate section: `sidebar.php`, `footer.php`, or a custom template.
This method requires some comfort with PHP template files and is best done in a child theme to survive updates.
A Note on Caching
If you’re running a caching plugin (WP Rocket, W3 Total Cache, etc.) and the form isn’t showing after embed, clear your cache. Some caching plugins strip unrecognized script tags until the cache is refreshed.
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How to Embed a Lead Form on Webflow
Webflow makes embedding third-party code straightforward through its Embed element. For a full walkthrough of Webflow form embedding and how Form Orah compares to Webflow’s native forms, see our Webflow form builder page.
Here’s the quick embed process:
In the Webflow Designer
1. Open your project in the Webflow Designer
2. Navigate to the page where you want to add the form
3. In the left panel, click Add Elements (the + icon)
4. Search for Embed and drag the HTML Embed element onto the canvas
5. Double-click the Embed element to open the code editor
6. Paste your Form Orah script tag
7. Click Save & Close
8. Position and resize the Embed element within your layout as needed
9. Publish the site
Embedding in a Webflow CMS Template
If you want a form to appear on every page built from a CMS collection (blog posts, product pages, case studies):
1. Open the Collection Template page in the Designer
2. Follow the same steps above, placing the Embed element in the template layout
3. Publish — the form will appear on every page generated from that collection
Webflow Interactions Compatibility
Form Orah’s embed is fully compatible with Webflow Interactions and animations. The form element can be targeted by Webflow animation triggers (fade in on scroll, etc.) since it renders as a standard DOM element.
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How to Embed a Lead Form on Shopify
Shopify is primarily an e-commerce platform, but lead capture is increasingly important for Shopify merchants — capturing wholesale inquiries, custom order requests, consultation bookings, and B2B leads.
Method 1: Theme Customizer (No Code Required)
1. From your Shopify admin, go to Online Store → Themes
2. Click Customize on your active theme
3. Navigate to the page where you want the form
4. Click Add section or Add block depending on your theme
5. If your theme supports a Custom Liquid or HTML block, select it
6. Paste the Form Orah script tag into the content field
7. Save
Note: Not all Shopify themes include a Custom Liquid block in the theme customizer. If yours doesn’t, use Method 2.
Method 2: Theme Code Editor
1. Go to Online Store → Themes → Actions → Edit Code
2. Find the template file for the page type where you want the form:
– For the homepage: `sections/main-index.liquid` or `templates/index.json`
– For a standard page: `templates/page.liquid`
– For a product page: `templates/product.liquid`
3. Add your Form Orah script tag in the appropriate section of the template
4. Save — the form will appear on that page type
Method 3: Shopify Landing Pages
If you’re using a landing page tool like Shogun, PageFly, or GemPages alongside Shopify, each of those builders has a Custom HTML or Code block — paste the script tag there, the same way you would in WordPress’s Custom HTML block.
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What Happens After the Embed: AI Scoring Fires Automatically
Here’s what makes Form Orah different from a simple contact form embed: the moment a visitor submits, a pipeline kicks in automatically.
1. AI Lead Scoring
Every submission is scored HOT, WARM, or COLD by Claude AI, with written reasoning based on what the visitor entered — their budget, timeline, company size, stated need, and any other qualifying fields. No manual review. Your team wakes up to a prioritized list, not an undifferentiated inbox. Learn more about how this works on the AI Lead Scoring page.
2. Score-Based Redirects
HOT, WARM, and COLD leads are automatically sent to different pages after submission, each optimized for their level of intent.
3. AI SMS Agent
HOT and WARM leads can receive an automatic AI-powered text message within seconds of submitting, starting a real conversation before they leave your site.
4. Automated Follow-Up Sequences
Confirmation emails go out immediately. Follow-up sequences trigger based on lead score. HOT leads get fast-tracked; WARM and COLD leads enter nurture sequences appropriate to their stage.
5. Weekly AI Reports
Every Monday, Form Orah sends an intelligent digest of the previous week’s leads — patterns, trends, top prospects, and recommended actions.
None of this requires any additional setup after embedding the form. The pipeline is built in.
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Supported Platforms Beyond the Big Three
WordPress, Webflow, and Shopify are the most common, but the single script tag embed works on any platform that allows custom HTML:
- Wix — Embed via Velo or the HTML iframe embed widget
- Squarespace — Code block in the page editor
- Framer — Custom Code component
- Ghost — Code injection in post or page settings
- Bubble — HTML element in the page editor
- Any static HTML site — Paste directly into the page’s HTML
If your platform allows you to paste an HTML script tag anywhere, Form Orah works there.
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Get Your Form Live Today
The embed takes less than five minutes on any platform. Once it’s live, your next lead submission will be automatically scored, enriched, and routed — with no manual work from your team.
The FREE plan includes up to 100 submissions per month and full AI scoring on every one. No plugin to install, no developer required. Just one script tag and a smarter lead pipeline.
Frequently Asked Questions
How do I embed a form on WordPress?
Paste Form Orah’s script tag into a Custom HTML block (or your theme) where you want the form to appear. No plugin needed.
Can I add a lead form to Webflow?
Yes. Add an Embed element and paste the script tag; the form renders inside your Webflow page.
How do I put a form on Shopify?
Insert the script tag into the page or theme section where you want the form, and it loads on your storefront.
Does the embedded form keep AI scoring and follow-up?
Yes. An embedded form behaves exactly like a hosted Form Orah form — every submission is scored and can trigger automated follow-up, on any platform.