Meet Genesis — the AI Intake Widget That Qualifies Every Lead
Replace your static contact form with a conversational AI widget. Genesis greets every visitor, asks the right questions one at a time, scores them HOT, WARM, or COLD in real time, and books appointments inline — so you capture and qualify more leads, automatically.
More Than a Form — a Conversation That Converts
Genesis turns your contact page into an always-on intake specialist that qualifies, scores, and routes every lead.
Conversational Intake
Visitors answer one question at a time in a friendly chat-style flow instead of facing a long, intimidating form — so completion rates climb.
Real-Time AI Scoring
Claude AI scores every conversation HOT, WARM, or COLD the moment it ends — with a written reason your team can act on immediately.
Smart Question Routing
Genesis adapts its questions to each visitor’s intent, pulling the right intake template from 470+ options across 45 industries.
Inline Appointment Booking
Qualified leads book a time without ever leaving the conversation — connected to your Cal.com or Calendly calendar.
Instant Lead Routing
Every lead lands where your team works in seconds — an email to your inbox, a Slack alert for hot and warm leads, an Asana task, and a new record in your Form Orah contacts CRM — so someone can follow up while the lead is still engaged.
One-Line Embed
Drop a single script tag on any site — WordPress, Webflow, Wix, Squarespace, Shopify and more. Live in minutes.
From Visitor to Qualified Lead in Three Steps
Visitor Starts a Conversation
Instead of a static form, visitors see a friendly prompt. They describe what they need in their own words — or tap a quick option to get started.
Genesis Asks the Right Questions
Genesis identifies intent, loads the matching intake template, and gathers exactly the details you need — one clear question at a time.
AI Scores, Routes & Books
Claude scores the lead HOT, WARM, or COLD, sends an instant personalized reply, alerts your team by email and Slack, logs it in your CRM, and books a meeting inline.
One Widget, Tailored to Your Business
Insurance & Financial
Quote requests, claims, COIs, policy changes — Genesis routes each by line of business and flags urgent cases instantly.
Legal & Professional Services
Qualify prospective clients by practice area and matter type, then book consultations with the right attorney automatically.
Healthcare & Clinics
Collect intake details with a friendly, accessible flow and route new-patient inquiries to the right department.
Home Services & Contractors
Capture project scope, budget, and timeline, score leads by job value, and respond to high-value jobs first.
“We swapped our static contact form for Genesis and our qualified-lead rate jumped overnight. It greets every visitor, asks better questions than our old form ever did, and the HOT/WARM/COLD scoring tells my team exactly who to call first.”
Genesis — Frequently Asked Questions
What is the Genesis AI intake widget?
Genesis is Form Orah’s conversational AI intake widget. It replaces a static contact form with a chat-style flow that greets visitors, asks the right questions one at a time, scores each lead with AI, and can book appointments inline.
How is Genesis different from a normal contact form?
A static form collects whatever fields you put on it and emails you the raw result. Genesis holds a real conversation, adapts its questions to each visitor’s intent, qualifies and scores the lead in real time, and routes it to your team and CRM automatically.
What websites can I add Genesis to?
Any site. Genesis embeds with a single script tag and works on WordPress, Webflow, Wix, Squarespace, Shopify, Framer, Ghost and more.
Does Genesis book appointments?
Yes. Qualified leads can book a time inline through your connected Cal.com or Calendly — without leaving the conversation.
Which plan includes Genesis?
Genesis is available on the Growth plan and above. You can create a free Form Orah account with no credit card, then upgrade to Growth to switch on Genesis, the full template library, and inline booking.
Turn Your Contact Page Into a Lead Engine
Add the Genesis AI intake widget to your site and start qualifying every visitor — with conversational intake, real-time scoring, and inline booking.