Features

EVERYTHING YOU NEED

One Platform. Every Lead Channel.

From AI-scored forms to conversational AI intake, automated follow-ups, and bulk outreach — Form Orah handles the full lead lifecycle so your team can focus on closing.

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25+
Platform Features
200+
Form Templates
12+
Platforms Supported
Lead Conversion

AI & INTELLIGENCE

Know Every Lead. Instantly.

🤖

AI Lead Scoring

Every submission scored HOT, WARM, or COLD by Claude AI — with full written reasoning your team can act on. Learn more →

🎯

Custom AI Scoring Criteria

Define exactly what makes a HOT lead for your business. The AI adapts its scoring to your industry, qualifying questions, and deal criteria.

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Weekly Digest Reports

Automated weekly email every Monday with your submission volume, HOT/WARM/COLD breakdown, conversion rate, and top-performing forms.

CAPTURE & CONVERSION

Build Forms That Convert.

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200+ Form Templates

Industry-specific templates across 16 verticals — AI-ready and live in under 10 minutes. Learn more →

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Genesis AI Intake Widget

Replace your static form with a conversational AI agent that qualifies every visitor, scores them in real time, and books appointments inline — with 470+ intake templates across 45 industries. Included with Growth and above.

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URL Query Param Pre-fill

Pass data via URL into any form field automatically. Works with text, email, phone, select, radio, date, and number fields.

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QR Codes & Save / Resume

Generate QR codes for any form. Respondents can save their progress and resume on any device with a unique session link.

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Conversational & Multi-Step Forms

Present one question at a time or break long forms into steps. Both modes feed the same AI scoring pipeline.

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Ghost Lead Recovery

Capture email early in the form and automatically follow up with anyone who abandons before submitting.

FOLLOW-UP & OUTREACH

Never Let a Lead Go Cold.

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Automated Follow-Up Emails

AI-written email sequences sent at the right time. Use {{Field Label}} tokens to personalize with the lead’s own answers.

👁️

Email Open Tracking

Know exactly when a lead opens your follow-up. Timestamp recorded per email and visible on the submission detail view.

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Bulk Email Broadcast

Filter leads by score tier, outcome, or date range and send a personalized broadcast to your whole segment in one click.

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SMS Outreach

Send personalized SMS follow-ups to leads. Two-way Twilio messaging with inbound reply handling.

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Review Request Automation

Automatically send review requests after a configurable delay. Custom messaging per form.

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HOT Lead Alerts

Real-time in-app bell notification and email alert the moment a HOT lead submits. Never miss a high-value prospect.

CLOSE & COMPLY

From Lead to Signed Deal.

📭

AI Follow-Up Draft Generator

Instantly generate a personalised follow-up email draft for any submission. Pulls in lead score, field answers, and your knowledge base.

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Knowledge Base AI

Train the AI on your business documents and URLs. Follow-up drafts and responses are informed by your specific services, pricing, and process.

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HIPAA Compliance + BAA

Agency plan includes HIPAA-compliant data handling and a signed Business Associate Agreement for healthcare and legal use cases.

ANALYTICS & INSIGHTS

See What’s Working. Fix What Isn’t.

⏱️

Field Time Analytics

See how long respondents spend on each field. Color-coded bars — green (fast), amber (slow), red (friction point).

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Shareable Analytics Link

Generate a public read-only analytics link. Share with clients or stakeholders without giving them account access.

⚖️

A/B Testing

Run multiple form variants simultaneously and let conversion data determine the winner.

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Form Version History

Every change to your form is saved. Restore any previous version with one click.

INTEGRATIONS & PLATFORM

Connects With Your Entire Stack.

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Zapier, Slack & Google Sheets

Connect to thousands of tools via Zapier, get real-time Slack alerts, and sync leads live to Google Sheets automatically on every submission.

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HubSpot, Salesforce & Zoho

Push leads directly into your CRM with OAuth connection and field mapping. Available on Growth and Agency plans.

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Mailchimp & Kit

Sync new leads straight into Mailchimp audiences or Kit (ConvertKit) sequences for email marketing — no Zapier required.

🗂️

Airtable

Send every submission to an Airtable base in real time, so your team works leads from a live, shareable grid.

📝

Notion

Pipe leads into a Notion database automatically — ideal for teams that run their entire workflow in Notion.

🌐

Embed on 12+ Platforms

One script tag. Works on WordPress, Wix, Squarespace, Webflow, Shopify, Framer, Ghost, Bubble, HubSpot CMS, Weebly, GoDaddy, and plain HTML. Step-by-step guides in your builder.

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Developer API & MCP

Full REST API and Model Context Protocol (MCP) integration. Pull submission data, trigger scoring, and build custom AI workflows.

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Webhook Delivery Logs

Every webhook delivery logged with status, payload, and response. Retry failed deliveries directly from the dashboard.

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Meta Lead Ads

Sync Facebook and Instagram Lead Ad submissions into Form Orah. AI scores them identically to organic form leads. Agency plan.

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