✦ AI LEAD SCORING SOFTWARE
AI Lead Scoring Software That Works on Every Form Submission
Form Orah scores every inbound lead HOT, WARM, or COLD the instant they submit — using Claude AI to analyze their answers, flag your best prospects, and tell your team exactly who to call first.
How It Works
From Submission to Scored Lead in Seconds
Unlike traditional lead scoring that relies on behavior over time, Form Orah scores leads the moment they submit — based on what they actually told you, not what pages they visited.
Lead Submits Your Form
They answer your questions — budget, timeline, use case, location — whatever qualifiers matter most to your business.
Claude AI Analyzes the Answers
Form Orah sends the submission to Claude AI, which evaluates every answer against your ideal customer profile and assigns a HOT, WARM, or COLD score with written reasoning.
Your Team Knows Who to Call First
HOT leads trigger an instant alert. WARM and COLD leads enter automated follow-up sequences. Your team opens their inbox to a ranked, explained pipeline — not a pile of raw form data.
What’s Included
The Full AI Lead Scoring Stack
Instant AI Scoring on Every Submission
Every lead scored HOT, WARM, or COLD with a written explanation — automatically, in under 2 seconds, with no manual review required.
Custom AI Scoring Criteria
Define what a perfect lead looks like for your business. Form Orah’s AI uses your criteria — budget thresholds, geography, timeline signals — to calibrate scores to your pipeline.
Real-Time HOT Lead Alerts
Get notified the instant a HOT lead submits. Speed to first contact is the biggest predictor of conversion — Form Orah ensures you’re always first.
Shareable Score Reports
Share a live analytics link with your team or clients showing lead score distributions, conversion rates, and trending performance over time.
Score-Based Follow-Up Automation
Route HOT, WARM, and COLD leads into different follow-up sequences automatically. Each lead gets the right message at the right time — without any manual sorting.
Push Scores to Your CRM
Sync lead scores and submission data to HubSpot, Salesforce, Zoho, or any tool via Zapier. Your CRM gets enriched leads, not raw form entries.
Frequently Asked Questions
How is this different from traditional lead scoring in a CRM?
CRM-based scoring typically uses behavioral signals (pages visited, emails opened) that take days or weeks to accumulate. Form Orah scores leads instantly based on what they actually told you — making it effective from the very first submission.
Do I need to set up scoring rules manually?
No. Form Orah uses AI that understands your form fields in context. You can optionally provide custom scoring criteria (budget minimums, target locations, ideal timelines) to fine-tune the AI — but it works out of the box with no rule setup.
Which plan includes AI lead scoring?
AI lead scoring is included on all plans — including the free plan. Custom AI scoring criteria (configuring the model to your specific qualification requirements) is available on the Growth plan and above.
What industries does AI lead scoring work for?
Form Orah has been used for lead scoring across 16 industries including Insurance, Real Estate, Legal, Healthcare, Finance, Home Services, SaaS, and more. The AI adapts to your form’s field content automatically.
Start Scoring Leads Instantly
Set up your first AI-scored form in minutes. No rules to configure, no manual review — just leads ranked and ready to work.
AI lead scoring included on all plans · Free plan available · No credit card required