Effective Date: June 23, 2026
Form Orah is operated by Pure Grace AI, LLC (“Form Orah,” “we,” “us,” or “our”). These Terms of Service (“Terms”) govern your access to and use of our websites at formorah.com and app.formorah.com and our related products and services (collectively, the “Service”). By creating an account, clicking to accept, or using the Service, you agree to these Terms. If you do not agree, do not use the Service. These Terms incorporate by reference our Privacy Policy and the Acceptable Use rules in Section 7.
1. The Service
Form Orah provides software for building lead-capture forms and related lead-intelligence features, including lead scoring, automated follow-up, email and SMS/text/WhatsApp messaging, AI-assisted features, electronic signature and document tools, and payment/donation collection through third-party processors. We provide the Service to business and organizational customers (“you” or “Customer”).
2. Eligibility and Authority
You may use the Service only if you are at least 18 years old and able to form a binding contract. If you use the Service on behalf of an organization, you represent that you are authorized to bind that organization to these Terms, and “you” includes that organization. The Service is for business and organizational use, not personal or household use.
3. Accounts; Changes to the Service
You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. Notify us promptly at security@formorah.com of any unauthorized use. We are continually improving the Service and may add, modify, suspend, or discontinue features, plans, or functionality at any time. We will use commercially reasonable efforts to notify you of material adverse changes to features you actively use.
4. Customer Responsibility
You are responsible for all content, data, forms, messages, and instructions submitted through your account (“Customer Content”), and for ensuring your use of the Service complies with all laws applicable to you and to the people you contact.
5. Free, Trial, and Beta Features
We may offer free plans, trials, and beta or early-access features. These are provided “as is,” without any warranty or service commitment, and we may change, limit, suspend, or discontinue them at any time. Beta features may be unstable and should not be relied upon for critical operations.
6. Messaging Compliance (Email, SMS, WhatsApp)
For any message sent through the Service, you are the “sender” and the party responsible under applicable law for the message, its content, and the recipient’s consent. Form Orah acts only as the technology and conduit that transmits messages on your behalf.
When using SMS/text, WhatsApp, or email features, you represent and warrant that you will: (a) send messages only to recipients who have provided the prior express consent required by law for the type of message sent; (b) maintain records of that consent; (c) honor all opt-out (STOP/unsubscribe) and help (HELP) requests promptly; and (d) comply with the Telephone Consumer Protection Act (TCPA), CAN-SPAM, CTIA messaging principles, carrier A2P 10DLC requirements, applicable WhatsApp Business policies, applicable state telephone-solicitation and messaging laws (such as the Florida Telephone Solicitation Act, the Oklahoma Telephone Solicitation Act, and the Washington Commercial Electronic Mail Act), and all other applicable laws and platform rules.
You may not use the Service to send unlawful, deceptive, harassing, or unsolicited messages, or messages in prohibited categories under carrier rules. We may throttle, suspend, or block any messaging that violates these Terms or carrier/platform rules, with or without notice, to protect the Service and recipients.
7. Acceptable Use
You may not, and may not permit anyone to: (a) use the Service in violation of law or third-party rights; (b) upload or transmit unlawful, infringing, defamatory, or malicious content, or malware; (c) send spam or content prohibited by Section 6; (d) reverse engineer, decompile, scrape, or attempt to access the Service’s source code or underlying models except as permitted by law; (e) probe, scan, or breach security, or circumvent rate limits, plan limits, or access controls; (f) resell, sublicense, or provide the Service to third parties except as expressly permitted by your plan (for example, agency plans acting on behalf of their clients); or (g) use the Service to build a competing product. We may investigate and remove content or suspend access for suspected violations.
You must not submit to the Service any data you are not authorized to process. You must not upload protected health information (PHI) or other data subject to HIPAA unless you have a separate written agreement with us (such as a Business Associate Agreement) expressly permitting it. Absent such an agreement, we disclaim any responsibility for regulated-data obligations arising from your submission of such data.
8. Third-Party Services, AI Features, E-Signature, and Payments
Certain features rely on third parties, and your use of them may be subject to their terms. We are not responsible for third-party services and disclaim liability for their acts, omissions, availability, or content.
AI features. Features such as lead scoring, AI-generated proposals, conversational or agent forms, and AI screening use artificial intelligence, including third-party models. AI outputs may be inaccurate, incomplete, or unsuitable, are generated automatically, and do not constitute professional, legal, financial, medical, or other regulated advice. You are responsible for reviewing and verifying AI outputs before relying on or acting on them. You acknowledge that Customer Content you submit may be processed by our AI subprocessors to provide these features.
Integrations. When you connect third-party services (for example, CRM, messaging, analytics, or storage providers), you authorize us to exchange data with them as you direct. Your use of those services is governed by their terms, and we are not responsible for their handling of your data.
Electronic signature and documents. Our e-signature and document tools are provided as software only. We are not a party to any document you create, send, or execute, and we do not provide legal advice or guarantee that any signature, document, or workflow is valid, enforceable, or compliant for your particular use. You are solely responsible for the legal effect and compliance of your documents and signature processes.
Payments and donations. Payment and donation features are processed by third-party payment providers (for example, Stripe). We are not the merchant of record, do not hold or disburse funds, and are not responsible for your compliance with payment-card rules, charitable-solicitation or fundraising laws, tax-receipt obligations, or refunds to your payers or donors. Your use of payment features is subject to the payment provider’s terms.
9. Customer Data; Privacy; Data Processing
As between the parties, you own your Customer Content. You grant us a worldwide, non-exclusive license to host, copy, process, transmit, and display Customer Content as necessary to provide, secure, and improve the Service and as permitted by the Privacy Policy and any applicable data processing addendum.
You represent that you have all rights, consents, and lawful bases necessary to collect and submit Customer Content (including personal information of the individuals who use your forms) and to authorize our processing of it. Our handling of personal information is described in our Privacy Policy. Where we process personal information on your behalf as a processor or service provider, we will enter into a Data Processing Addendum (DPA) with you on request, and our use of subprocessors is described in our Privacy Policy and subprocessor list (available on request). We may create and use aggregated and de-identified data derived from use of the Service, provided it does not identify you or any individual.
10. Intellectual Property
The Service, including all software, models, templates, designs, documentation, and the “Form Orah,” “Genesis,” and related names and logos, is owned by Pure Grace AI, LLC and its licensors and is protected by intellectual-property laws. Except for the limited rights expressly granted, we reserve all rights. Subject to these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service for your internal business purposes during your subscription. If you give us suggestions or feedback, you grant us a perpetual, irrevocable, royalty-free license to use it for any purpose without obligation to you.
11. Fees, Billing, and Taxes
Paid plans are billed in advance on a recurring basis (monthly or annual, as selected) and automatically renew for successive periods at the then-current rate unless cancelled before the renewal date. By subscribing, you authorize us and our payment processor to charge your payment method for each renewal until you cancel. You may cancel at any time from your account settings to stop future renewals. We may change fees; changes apply to the next renewal period, and we will provide at least 30 days’ notice for paid plans.
Fees are exclusive of taxes, and you are responsible for all applicable taxes other than taxes on our net income. If a charge fails or an account is past due, we may suspend the Service until payment is made. Except as required by law or expressly stated, fees are non-refundable, including for partial periods. Initiating a chargeback without first contacting us is a breach; we may suspend the account and dispute the chargeback. “Lifetime” or promotional plans (for example, via AppSumo) are governed by their specific offer terms and refer to the commercial lifetime of the applicable product, which we may sunset on reasonable notice.
12. Suspension, Termination, and Effect
We may suspend your access immediately, with or without notice, if we reasonably believe there is a security or legal risk, a violation of Section 6 or 7, non-payment, or a risk to the Service or other users. Either party may terminate for material breach not cured within 15 days of notice. You may cancel at any time from your account settings; cancellation stops future renewals but does not entitle you to a refund of prepaid fees except as stated. We may terminate or decline service in our discretion on reasonable notice.
On termination, your right to use the Service ends. You may export Customer Content for 30 days after termination, after which we may delete it in the ordinary course, subject to our retention schedule and legal obligations. Sections that by their nature should survive (including Sections 6, 7, 9 through 11, and 13 through 19) survive termination.
13. Warranties and Disclaimers
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY RESULTS, LEAD SCORES, AI OUTPUTS, OR MESSAGE DELIVERY WILL BE ACCURATE OR ACHIEVED. Except as set out in a separately signed service-level agreement, we make no uptime or availability commitment. Free and beta features are provided with no warranty and no service commitment.
14. Indemnification by You
You will defend, indemnify, and hold harmless Pure Grace AI, LLC and its officers, members, employees, and agents from and against any third-party claims, demands, losses, damages, fines, penalties, and costs (including reasonable attorneys’ fees) arising out of or related to: (a) Customer Content; (b) your messages or messaging practices, including any TCPA, CAN-SPAM, CTIA, carrier, or WhatsApp-related claim; (c) your use of the Service or any payment, donation, or e-signature activity; (d) your violation of these Terms or applicable law; or (e) your violation of any third party’s rights. We will notify you of the claim, allow you to control the defense (with our right to participate with our own counsel), and reasonably cooperate; you may not settle in a way that imposes liability or admissions on us without our consent.
15. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (a) THE TOTAL FEES YOU PAID TO US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (b) US$100. Some jurisdictions do not allow certain limitations; in those cases the limitations apply to the fullest extent permitted.
16. Confidentiality
Each party may access the other’s non-public information (“Confidential Information”). The receiving party will use it only to perform under these Terms and will protect it with reasonable care, except where disclosure is required by law. Our Confidential Information includes non-public aspects of the Service.
17. Governing Law and Venue
These Terms are governed by the laws of the State of California, without regard to conflict-of-laws rules. Subject to Section 18, the state and federal courts located in California have exclusive jurisdiction over any dispute, and each party consents to that venue.
18. Dispute Resolution; Arbitration; Class Waiver
Before filing a claim, the parties will attempt to resolve it informally by written notice to legal@formorah.com followed by a 30-day good-faith negotiation. Except for claims for injunctive relief regarding intellectual property or confidentiality, any dispute arising out of or relating to these Terms or the Service will be resolved by binding arbitration administered by JAMS under its applicable rules, conducted in California or remotely as the arbitrator directs.
TO THE EXTENT PERMITTED BY LAW, DISPUTES WILL BE RESOLVED ONLY ON AN INDIVIDUAL BASIS. THE PARTIES WAIVE ANY RIGHT TO A JURY TRIAL AND ANY RIGHT TO PARTICIPATE IN A CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION.
19. General
Breach of Sections 7, 10, or 16 may cause irreparable harm for which money damages are inadequate, and the non-breaching party may seek injunctive relief without posting bond. You may not assign these Terms without our consent; we may assign them, including in connection with a merger, acquisition, or sale of assets. Neither party is liable for delays or failures due to events beyond its reasonable control (for example, outages, attacks, acts of God, government action, or third-party-provider failures). Legal notices to us go to legal@formorah.com; notices to you may be sent to your account email or posted in-product, and you consent to electronic communications. These Terms (with the documents they incorporate) are the entire agreement and supersede prior agreements on this subject. If a provision is unenforceable, the rest remains in effect. A failure to enforce is not a waiver. There are no third-party beneficiaries, and headings are for convenience only. The parties are independent contractors.
20. Changes to These Terms
We may update these Terms from time to time. We will post the updated version on this page with a new effective date and, for material changes, provide reasonable notice (for example, by email or in-product). Your continued use of the Service after changes take effect constitutes acceptance. If you do not agree, stop using the Service and cancel.
21. Contact
Pure Grace AI, LLC — legal@formorah.com