Customer Feedback Forms That Score Responses and Trigger Action Automatically
Most feedback tools just collect responses and dump them in a spreadsheet. Form Orah scores every piece of feedback with AI, alerts you to at-risk customers instantly, and triggers personalized follow-up sequences â turning feedback into retention.
Customer Feedback Forms That Actually Drive Action
Form Orah’s AI reads every feedback response, scores customer sentiment, and triggers the right action â whether that’s a save sequence for a dissatisfied customer or an upsell for a raving fan.
AI Sentiment Scoring
Every response is analyzed for sentiment, satisfaction level, and churn risk â automatically scored so your team knows which customers need immediate attention.
At-Risk Customer Alerts
When a customer submits negative or low-scoring feedback, you get an instant alert â so your team can step in immediately before the account is lost.
Automated Response Sequences
Trigger different email sequences based on the feedback score â a recovery sequence for unhappy customers, a referral ask for promoters â automatically.
Non-Responder Follow-Up
Customers who don’t respond to your feedback request get automatic re-engagement messages â so you maximize response rates without manual chasing.
NPS & CSAT Tracking
Track Net Promoter Score, CSAT, and custom metrics over time with automated score calculation, trend charts, and segment breakdowns in your dashboard.
Feedback Analytics
Identify recurring themes, track satisfaction trends over time, and segment feedback by product, team, or customer type â all without manual data analysis.
From Feedback Collected to Action Taken in 3 Steps
Send Your Feedback Form
Trigger your feedback form automatically after a purchase, service delivery, or support interaction â or send manually to any customer segment with one click.
AI Scores the Response
Form Orah analyzes every response for sentiment and satisfaction level. At-risk customers trigger an immediate alert â so nothing slips through the cracks.
Automated Sequences Run
Based on the feedback score, the right sequence fires automatically â a personal apology and save offer for unhappy customers, a referral invite for promoters.
Customer Feedback Forms for Every Business Model
SaaS & Software Companies
Collect post-onboarding, feature release, and churn-exit feedback. Score every response to identify customers at risk of churning before they cancel.
E-Commerce & Retail
Send post-purchase feedback forms, score satisfaction levels, and automatically request reviews from happy customers while recovering dissatisfied ones.
Hospitality & Service Businesses
Collect guest and client satisfaction scores after every service interaction. Alert managers to low scores immediately and trigger service recovery workflows.
Healthcare & Wellness
Gather patient or client satisfaction data post-appointment, track trends over time, and identify areas for improvement â with full privacy compliance.
“We used to collect customer feedback in a Google Form and ignore it for weeks. With Form Orah, negative responses trigger an immediate alert and a personalized recovery sequence. Our churn rate dropped by 31% in the first quarter we used it.”
Turn Customer Feedback Into Retention Action
Build feedback forms that score every response, alert you to at-risk customers, and trigger automated sequences â so no unhappy customer slips away unnoticed.